Wednesday, December 25, 2013
There is huge discussion on the fate of AAP. Citizens want to see its bright future and there is good reason for it. AAP has come up on an issue which helps everybody daily-relief form corruption hits. Corruption hits public in different ways daily. Hence, masses apolitically and rationally wish to ensure AAP’s long life.
AAP is a new born in Indian politics. Its sharp rise has every chance of steep fall. Hence, public is very much apprehensive about its life and these apprehensions have many valid reasons. First, difficult election promises it made; Second, No governance experience; Third, national and regional parties separately or in association are trying to nip in the bud; Fourth, Fractured mandate; Five, paucity of time and team of matured and experienced leaders.
Irony is that AAP is one year goose. Wise and reasonable public don’t want to kill this kid goose expected to lay the golden eggs. But its rivals wish to take part in its last right sooner than later. Its survival itself has many complex and complicated aspects associated with- in the light of Indian political scenario.
AAP has a very brief history. It started almost two years back under the banner of “India Against Corruption”. Anna face led the movement and managed by Arvind’s team. This association was fallen apart after a very short marriage. This was a setback rather a shock to public. Separation was seen as evaporation of hopes of masses.
India political history has no AAP’s like exceptional progress except one. Nandamuri Tarka Rama Rao (NTR) founded Telugu Desam Party on 29 March1982. It stormed to power in 1983 elections within nine months. But AAP is bigger than TDP if it is compared on its catchment area, birth place and issue. TDP is a state party with regional issues. Its following is confined to Andhara Pradesh. AAP was born in India’s capital. Its catchment area is whole country. Its foundation is based on national issue of corruption which affects masses
Apparently AAP has paucity of experienced leaders. But now people know that mere experience doesn’t serve the purpose. One has to be honest, commanding and decision making. Public found this combination in AAP’s leaders. And they start believing in party’s dream that honest and corruption free administration will definitely change their lives.
Arvind, the poster face and captain of the team is a remarkable administrator, social and political manager with an entrepreneur mind set. He is a decision maker albeit sometimes he is misjudged as dictator. But all his decisions came from his team core committee which comprises Yogendra Yadav, Manish Sisaudiya, Kumar Vishwas and some less known faces who are from the different sections of society. Arvind’s team deals issues with analytical approach and proper road map. Probably this was the reason of their success in Delhi’s battle.
Issues are just like binding glue to associate public and keep them intact. Issue wise AAP party is above the board. The issues they address affects whole nation. Foundation of AAP is based on fundamentals of eradicating corruption, which severely affects Indian political and social system.
Ironically none of the major political parties address this issue during their governance tenure. As a result people became hopeless with the entire political system. Therefore, they started thinking that corruption is the part of their lives.
In present darken scenario AAP’s approach towards corruption free government raise hope in their mindsets that at least someone is there to address this core issue .The one thing which strikingly moves in AAP’s favor is that in this current Indian political market scenario the political product “Fight against corruption” is in high demand. And only AAP is supplying it. Therefore, it appears AAP has monopoly in the market for this political item. On this front this new party is ahead of all. Other parties can’t defeat AAP’s supremacy over this issue.
AAP knows it is surrounded by all political parties. This acts as alert round the clock to guide them to move them in right direction. AAP can’t go back on this issue as it is its whole strength. Party will not like to lose its energy. AAP needs to move every inch very cautiously in order to avid traps
Although corruption was the major issue, AAP raises local issues along with it like water, electricity, women security etc. This suggests the foresighted thinking of Arvind’s team as in local politics local issues are more important. This politically mature approach of the party will definitely help in achieving their goals in other elections.
AAP is using modern tools and techniques of marketing and ICT. Social media use is a good example. They are doing all steps of political marketing is a scientific way. Market research, pure information collection by street meetings are new approaches to avoid adulterated indicators and data for decision making.
One special feature is seen. AAP is getting suomotto NRIs support in different ways. NRIs need and wish to see native country strong. To achieve this, they have found a route in the form of AAP. In the age of net, they are providing all support to AAP from their places. This is a big advantage over others for a kid party to grow.
Now , the most formidable challenge is to keep the energetic and intelligent public associated. It is seen that such public don’t keep together for long as their ideas and egos clash frequently. It is rather more difficult to keep such lot in a political party discipline. Breaking Anna and Arvind is a good example to prove this point.
All political fundaments are supportive with AAP. The party need to manage the young, intelligent crowd tactfully and intelligently, which they are doing. Team has proved their capacity to channelize the youth energy in right direction to achieve their political and social mission.
Every crisis is an opportunity. AAP absorbed shock of separation. It treated that situation as an opportunity. And within year converted the negative energy generated by break into positive political outcomes. All these achievements indicate a bright future.
Heera Lal ( Views are personal and based on different sources)
Tuesday, December 10, 2013
We educated them by giving briefs of the National Saving Scheme. This was started on April 1,1972 by Government of India.
Aims were to cultivate habit of savings in our citizens. Even a small saving is future security in good/bad days.
Saving provides fund for developments. It saves our countries from taking conditional and high interest loans from foreign countries and bodies. SSA are actually involve in the making of the country. But it was not known to them. By knowing all fact about their activities, they felt proud of their work. Motivated and inspired SSAs promised to accelerate savings. SSAs small-small efforts are strengthening our country. Finally we heard them and sorted their problems raised. It was a great communicative meeting. W all enjoyed and learned about this nation building scheme.
Monday, December 2, 2013
Good Governance- Chief Election Agenda
The 2014 election will have many similarities with 2008 American election. High level youth engagement will be its new dimension. Social media will be a new marketing tool. For the first time, youth will use it on a high scale to reach the masses and convey political message. Agenda good governance will be in focus with corruption is side. Hence 2014 will be a very interesting political match.
The Government of India failed to meet public expectations in its second term- particularly the young. Bush badly performed in his second term. And Obama was hope for Americans. Hence, a situational Obama wave was developed in 2008. Similarly Narendra Modi is posing to market the situation created by present government at centre. But SA Aiyar in his Swaminomics says “There is modi effect, but not a Modi wave.” It seems correct to a greater extent.
Political market air says none will get absolute majority. A triangular contest is most probable. One is Narendra Modi led BJP. The other is Congress led Rahul Gandhi. And last may be BJP or Cong supported third front. Coalition before election seems a distant dream. But in case of fractured mandate, it will be a potent option.
There is a big question. Will Modi-of-2014 will be able to prove a photocopy of Obama-of-2008? There are many matches between them in their style of functioning and marketing. One, both are well read and having in-depth knowledge of politics. Two, both are ICT savvy. Three, both are authoritative and decisive. Four, both are good orators and famous for their effective speeches. Five, both are self-made. Six, both are pursuing personality politics over party politics. Seven, while Obama is internet, Modi is a 3D innovative user in politics.
Elections are contested on issues called Election agenda. There are many issues in political market. One is good governance (GG). Two is corruption. Three is unemployment. Four is economic slowdown. Five is price rise. Six is development. Seven is vote bank politics. Eight is dynastic rule. And there is a long list of issues including major or minor.
What will be chief or main election agenda in 2014? It is yet not clear. Under present circumstances GG will take the centre position in close association with corruption. Recent social developments made some hidden agenda visible. Corruption is a long standing issue before our citizens.
BJP tried to make issue of corruption an agenda in 2004. 2004 vision document in its war on corruption heading reveal it. It said BJP believed that corruption is the greatest hurdle in India’s development march. The party believed that the menace of corruption had to be fought at all levels. But it couldn’t see light of the day. It was like a seed in unfertile soil. Recent Anna led agitation cured soil. Hence barren lands become fertile. Therefore, gave proper condition to seed to become tree.
Now the invisible potent social issue of corruption is on surface and shining. Corruption is now a big and visible issue. But it is in its childhood. It needs good nursing to give it a healthy and fast growth. Every issue needs it own time to bear fruits. Corruption being newly born baby can’t be a fruit bearing in near future. Hence it will be in the role of a side hero. GG will take the role of main hero of 2014 election picture.
Anna and team raised their voice against corruption in last two years. Baba Ramdeo has coined black money issue. Both assisted each other issue wise. Public got a new hope and started dreaming something good. It sets corruption as a core agenda in Indian politics. This gives a direction to Indian politics. They made a cancerous issue –invisible corruption-visible. It is a start towards cleaning of the politics and promoting entry of good people into politics who are averse to it.
In political marketing too demand and supply is very relevant. GG and fight against corruption are political products high in demand. Those, who supplied it, won the elections. GG sellers are many like Nitish Kumar, Narendra modi, Shiela Dixit, ShivRaj Chauhan, etc. As a result, public repeated them.
But, none is selling the political product fight against corruption except AAP. This is the reason it has made Delhi assembly election a triangular contest, albeit it’s very short life of less than a year.
GG is now a matured and fruit bearing political agenda. It repeated many chief ministers in Indian states. Our PM Manmohan Singh repeated in 2009 on this score.
Mahwish Hafeez in his write-up reflection says any individual party in nearly two decades, reaped the reward for good governance, dramatic economic growth during its first term. The result shows a kind of respect and acknowledgment of the policies launched by Manmohan Singh.
But two year old agenda of corruption is in its adolescent age. It will take time to be a matured and full-fledged election agenda to bring fruits like GG. Our political executives need to wait to harness its potential.
Arvind kejriwal and others broke with Anna. They associated for a very short span. Kejriwal with his broken team formed Aam Admi Party(AAP) a year ago. AAP has come out with a new ideology. It is trying to clean dirt from politics from its symbol broom. And it is trying to supply what is highly demanded in political market.
Corruption free politics is utmost demanded political product. Except AAP none is supplying it. This issue is damaging all political parties. Therefore, they are compelled to amend their ways to supply this product in order to maintain their market share.
AAP, Anna and Baba have given a new direction to Indian politics. Indian political landscape is changing fast. Young India – most of them unemployed or under employed- will play a key role. They will use social media as political tool to engage themselves in election activities. This young energy will energizes the election to make it more interesting. For the first time, social media will be in use on a large scale as one of the prominent political tool for political marketing.
India is a youthful nation. India’s young people are on the move. They are reaching for new opportunities made possible. The United Nations defines youth as people between ages 15 and 24. By this measure, there are approximately 240 million youth in India, about 20% of the population, according to preliminary projections from the 2011 census. That’s up from 195 million in 2001. The median age in India is 25, meaning that half the population is below 25 and half is above it.
The youth’s political participation in terms of attending rallies and campaigns is on the rise, according to survey and data collated by the Centre for the Study of Developing Societies (CSDS). UN-Habitat and IRIS Knowledge Foundation released State of the Urban Youth-India 2013 report.
Report reveals nearly 71% of urban youngsters showed interest in politics in 2013 as compared to 45% in 2009. Young men displayed nearly twice as much interest as young women. Along with interest in politics, youngsters’ involvement in political campaigning also increased. Twenty- two per cent youngsters participated in campaign activities in 2011as compared to 14% in 2009. Increasing participation of youth with social media will give a new color to 2014 election match.
Almost youngsters are social media savvy. They are now using fast and cheap social media to reach the voters and convey message. As a result 2014 is going to witness many new innovations and changes. This would make our election very interesting. And finally GG will take centre stage as chief agenda with corruption inside.
Heera Lal ( Views are personal and based on different sources)